Institutional research
Custom Research for Institutions
Evidence-led research for universities and education organizations seeking a clearer view of Chinese student mobility, North American recruitment and program-level market change.
Discuss a research question01
Questions we can help answer
- Where is Chinese student demand still resilient?
- Which program segments warrant continued recruitment investment?
- How is a specific market changing by credential level or field?
- How should national trends be interpreted alongside an institution's own results?
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Possible deliverables
The format depends on the question and available evidence.
- Custom research brief
- Market assessment
- Comparative data analysis
- Chart pack
- Institutional briefing
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Data capabilities
Research begins with public and primary data already used across Howdy analysis. Sources include IIE Open Doors, ICE/SEVP, the U.S. Department of State, IRCC, Statistics Canada and Common App. Commercial surveys are used only as supplementary evidence for attitudes or intentions and are labeled with their sample and limitations.
Source selection depends on the population, period and institutional question. No proprietary access is implied.
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How an engagement starts
- 01
Define the institutional question
Identify the market, program and decision the research needs to support.
- 02
Confirm evidence and scope
Review available public sources, definitions, timing and any institution-provided data.
- 03
Deliver the agreed analysis
Provide the research in the agreed brief, chart or briefing format.
Start with the question
Describe the decision the research needs to support.
Email the institution or program, target market, preferred timing and any internal data available for review.